UX Rock Star
Informed by more than 15 years as an award-winning visual journalist and storyteller and trained as a UX professional at General Assembly, I transform complex design problems into engaging, meaningful user experiences.
My UX Process
I balance business goals and user needs to find the best solutions.
I explore the brand, analyze the competitive landscape and take a deep dive into analytics to better understand the overall challenge of the project.
I ask stakeholders and users questions that over the course of a conversation reveal their key motivations, behaviors, pain points and goals.
I analyze the insights from all my research to discover overall trends and actionable intelligence to identify and validate the problem to solve.
Based on the synthesis of my research and results, I diagram solutions, including global navigation, sitemaps and user flows, for various platforms.
With planning complete, I do quick sketches of the design, evolving it with each new iteration. I use Sketch and InVision to wireframe and prototype.
I test my designs with users. From studying their behaviors and what they tell me, I continue to improve the experience through the iterative process.