https://www.sweston.com/weddings daily 0.75 2015-04-13 https://www.sweston.com/clients daily 0.75 2021-05-04 https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468388993604-2LWJ0M3W6K6PQJZOKKQ3/kavapic.jpg Freelance FF Kava is the finished version of Yanone’s Kaffeesatz. It was chosen for use in longer paragraphs of text on stationary and invoices. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443893364550-L98904W052FH58BBLU2V/image-asset.jpeg Freelance Buttons I designed for volunteer staffers to wear at the café and in the community. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468388564160-8JJ45DJKBO2A4AF8EZAL/BWClogostills3.png Freelance A distilled evolution of the logo for A Better World Café from a smudgy early sketch. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443895622550-1JBIGQSPLYTDFEFP575H/image-asset.jpeg Freelance https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443893885276-9ZM18ATYGZRBVYYF5NV8/BWCcolorline1.jpg Freelance The color palette — vibrant, lush greens paired with warm neutrals. The core color — cotyledon (pronounced ka-til-e-dun) — is named after the first leaf on the sprout of a seedling, which is reminiscent of the bright shade of green. The other three colors are named for common earthy ingredients found in apantry — basil, broth and button mushrooms. Basilic, bouillon and champignon are the French translations of those items, respectively. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468388981915-G84F68DCJQ4JE5D1C58K/image-asset.png Freelance Romeral and Yanone Kaffeesatz — friendly and warm counterparts. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443893419111-GV0R2V7E60GYTVGL8TZ2/image-asset.jpeg Freelance Business cards with the logo on the front and information, using mostly hand-drawn lettering, on the back. The color is cotyledon. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443897037630-42XNGURAKC9X2V0S0IR5/bwcicons.jpg Freelance The social media icon I designed for A Better World Café. At right, showing it in action on Twitter. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1428885827033-J4KLE66Q6CO24Q2XTP0Y/SWDSeplogo1.png Freelance https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1428888657976-KH63512I1NSGJDNP2LXS/SWDSwimni3prev2.png Freelance https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468388311989-ABQMSA08IXYLU0N5QVKS/SWDSbwclogo1prev.png Freelance https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1428887256114-HLYDCJDJ3154R6NUSAWS/SWDSwimni3prev.png Freelance https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1428885558264-SE3R5N5TMILEIC62CSXU/SWDSeplogo1prev.png Freelance https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1439058924867-B9NCDG0MR2C6PDCYU2T8/rjwlogo1prev.png Freelance https://www.sweston.com/blog daily 0.75 2016-09-01 https://www.sweston.com/blog/2015/9/28/xtl0y1uc30wvt37k62hce2ox3oz8q8 monthly 0.5 2016-06-19 https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443495407237-513BQLBUTHX6MC5F8GIC/image-asset.jpeg My blog - The Weiss Album The quadfold liner notes includes stark black-and-white photography. These are the outside flaps. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443495360718-3VNE0L6SVDKCB8JQ6F2P/image-asset.jpeg My blog - The Weiss Album The credits on the inside flap, with a black-and-white photograph on the opposite flap. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443495494996-SGHFC0RRHQ5BY924DY7P/image-asset.jpeg My blog - The Weiss Album A closeup of the typography for the lyrics for ”Everytime Boots." https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443495375855-A2N072NMT62B99B7QH2Q/image-asset.jpeg My blog - The Weiss Album The back cover, with minimalist use of Weiss, and barcode operates as an elegant complement to the design. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443495458210-U5S009RLE63QZX5133WH/holter11.jpg My blog - The Weiss Album The reverse side of the quadfold liner notes, including the outside-left and inside-left flaps. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443495118776-407JLU8PXH14D3A1O8H1/image-asset.jpeg My blog - The Weiss Album The cover of Julia Holter’s “Have You In My Wilderness.” https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443495386665-QIA1KFW3QGEQI2G9EP62/image-asset.jpeg My blog - The Weiss Album The disc. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443495439893-XL2C04FQHSCW90BA5SLE/image-asset.jpeg My blog - The Weiss Album The inside flaps of one side of the liner notes, with song titles and lyrics. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443495347495-1E1598BHII8YGYN75YA7/image-asset.jpeg My blog - The Weiss Album The credits on the inside flap. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443495419569-RE0YV2RWIZE9WX4BBL7R/image-asset.jpeg My blog - The Weiss Album The inside flaps of one side of the liner notes, with song titles and lyrics. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443495469883-GGSEDJ8KA4ZP4Q1UFCHY/image-asset.jpeg My blog - The Weiss Album The inside-right and outside-right flaps of the reverse side of the quadfold liner notes. https://www.sweston.com/blog/2015/8/22/frances-joes-wedding-invitations-part-i monthly 0.5 2016-06-19 https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1440272164476-JOSE4M271WJQJ1IFJVE1/frances-joe-sketches My blog - Frances & Joe’s Wedding Invitations: Chapter 1 — The Opening Pitch A thumbnail from a mountain of sketches. With hand-drawn brush script, practice makes perfect. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1440966826714-BL9AA4PST2595PJGNVZB/image-asset.png My blog - Frances & Joe’s Wedding Invitations: Chapter 1 — The Opening Pitch A drawn portrait of Joe and Frances. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1440282689876-7YI3QVSPB0PJ52JZYHBO/pitchtypespecimen.png My blog - Frances & Joe’s Wedding Invitations: Chapter 1 — The Opening Pitch A sample of Pitch Medium, from Klim Type Foundry https://www.sweston.com/blog/2015/8/29/frances-joes-wedding-invitations-part-ii monthly 0.5 2016-06-19 https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1440870162782-ID9UJ65I4AC4FGARS0D6/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 2 — A ‘Grand’ Plan A scene from Wes Anderson’s “The Grand Budapest Hotel.” The lovely design of the book cover in this scene was an inspiration for the travel information card. Photo courtesy of Fox Searchlight. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1440967760831-2NU0GKXZWV3EWD82Y141/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 2 — A ‘Grand’ Plan The Boothbay Harbor Yacht Club, drawn from multiple photographs. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1440889532346-68IBMMTC30LAIXP2RH4T/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 2 — A ‘Grand’ Plan This envelope is one of my favorite examples of fan art made with inspiration from Wes Anderson’s “The Grand Budapest Hotel.” Tips from the artist’s blog, Thimble: “All you have to do is paint an envelope salmon pink with watercolors, allow it to dry, then use red paint to do a simplified version of the Mendl’s box design.” https://www.sweston.com/blog/2015/9/1/tiempos-say-hello-to-destroyer monthly 0.5 2016-06-19 https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1441081857791-BG7L0IPRCW9O23NIGLQ7/image-asset.jpeg My blog - Tiempos, say ‘Hello’ to Destroyer. The shrinkwrap. Eviscerated open by me. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1441081112641-S4SA2AK4GRKZPFQ91SZM/image-asset.jpeg My blog - Tiempos, say ‘Hello’ to Destroyer. Spine. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1441081078487-0TLASXHD6L4OCOPW0G1R/image-asset.jpeg My blog - Tiempos, say ‘Hello’ to Destroyer. Liner Notes — Front. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1441081338737-A30JNI7999FZ7T0KZLJ2/image-asset.jpeg My blog - Tiempos, say ‘Hello’ to Destroyer. The Disc. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1441081145609-IEX68A4JO835M6CP8QFE/image-asset.jpeg My blog - Tiempos, say ‘Hello’ to Destroyer. Back. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1441081131232-NTTTMBWF76GJZF53U86G/image-asset.jpeg My blog - Tiempos, say ‘Hello’ to Destroyer. Inside. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1441081059544-Q62Q70D4VIG335S5E9UF/image-asset.jpeg My blog - Tiempos, say ‘Hello’ to Destroyer. Liner Notes — Back. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1441081002282-IHEQ98TLM9A3B5CTUVL8/IMG_6295.JPG My blog - Tiempos, say ‘Hello’ to Destroyer. The unwrapped album cover for Destroyer’s “Poison Season.” https://www.sweston.com/blog/2015/8/29/frances-joes-wedding-invitations-part-iii monthly 0.5 2016-06-19 https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1441390321929-0P3ECKTUV3R19MVHLYNC/image-asset.png My blog - Frances & Joe’s Wedding Invitations: Chapter 3 — Meetup at The Kitchen For the second-reception card, a scene of celebration — effervescent champagne, sliced cake with berries, and confetti. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1441391196187-GFGL2ZZCT4CTHHGN9ODS/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 3 — Meetup at The Kitchen Inside The Kitchen at Grove Station. Joe and I were seated at the marble-topped café table shown here. Photo courtesy of The Kitchen at Grove Station. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1441391557613-FBKU3HJY5IVR776RWXU6/image-asset.png My blog - Frances & Joe’s Wedding Invitations: Chapter 3 — Meetup at The Kitchen Reception dinner menu, in drawings. Clockwise from top left, a plate of filet mignon with peas and mashed potatoes, a creamy mushroom risotto with asparagus spears, and lobster tail with lemon butter. https://www.sweston.com/blog/2015/8/29/frances-joes-wedding-invitations-part-iv monthly 0.5 2016-06-19 https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442709616420-XRM7OF2LKJFZDD9RU21B/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script Scripts from my sketchbook for the save-the-date card. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442928759615-BTXOKG894NRVP1HZWVZU/textscript.jpg My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script From my sketchbook, a series of words in all-caps and in script for the invitation. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442329554263-BCMFSNOKG6BEZGNB2W2J/image-asset.png My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442628647406-VHLQTV3G2UZ7KCC05K82/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script A very small sampling of sketches from my sketchbook, in chronological order. I began with very high-contrast strokes and a tall x-height as I was finding my balance with the brush tip. I knew where I wanted to go with this script from the start, so there weren't many variations to the style of the individual characters. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442630202397-1TSWOW030MY9VK3VC197/maintexxt1.jpg My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script Two versions of display type I sketched out for the invitation to the second reception. On the left, an art deco inspiration that didn't make it through edits. On the right, characters I drew based on Kris Sowersby’s Pitch. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442325853512-F04S6VZE5XARZQ74EZ60/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script Out of hundreds of sketches, this one made the final cut. Next, I took the script into Photoshop to do minor edits to the edges and to add color. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442325832027-Q5MRJ8ZGVD5FG0VNAEHG/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script A sampling of thumbnails from my sketchpad. On the first few pages of sketches, my technique was wobbly, but I kept at it until I felt like I had a grasp on applying the right amount of pressure for ink flow to nail those natural progressions between thick and thin. I also had fun with style, such as exaggerating the descender in the “J,” the finish on the “e” and the overall arched trajectory of the word “Joe.” https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442631473421-YQXDSWKFOAO74E6JM5VV/bfinal1.jpg My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script The “B” was sketched as a dropcap for a block of type on the travel information card. Sketches in pencil and marker led to a final character with an emerald shadow. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442328337582-7235KY0Z10B55VO23QPT/image-asset.gif My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442628387083-7NA7BQU7OFU1ZUI39ES6/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script The final version of the script in a vibrant emerald green. In Photoshop, my goal was to retain the imperfections of the script edges as well as the visible texture of the wash in the ink as it appears on paper. Losing that texture would’ve been detrimental to the feel of the invitation. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442709601147-FP0IE7J54PZDQZZKFPET/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script A set of glyphs I drew for the invitations, including highlights and arrows. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442929002547-GCCW0PE16LZAMV32XDOF/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script Using a brush tip, practicing the alphabet in my sketchbook. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442631013039-ENVN3GUMBLJVOBA45UMX/maintext2.jpg My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script At top, my first sketch for the marquee lettering. Above, the final version of the R.S.V.P. characters with emerald shadows. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442628845815-67D49VCRN4EN2W9NCRVA/ampersandscript1.jpg My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script A collection of ampersands from my sketchbook. Joe and Frances preferred the formal quality of the ampersand to a scripted “+” symbol or the word “and.” https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442628138563-3P25U3O6GPQT0UN1MG4Z/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script Out of hundreds of sketches, this one made the final cut. Next, I took the script into Photoshop to do minor edits to the edges and to add color. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1442708187931-L0ZZV2XHLWLHGTMYHAMD/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 4 — Going Off-Script From my sketchbook, scripts I drew to accompany the drawings of entrées in the R.S.V.P. card. https://www.sweston.com/blog/2015/9/25/frances-joes-wedding-invitations-chapter-5-special-delivery monthly 0.5 2016-06-30 https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443202501270-F7IDM6KS7KOJ2MIIOGIE/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 5 — Special Delivery The save-the-date card from an angle. Couple’s photo by Saed Hindash. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443200044141-240504DPI6A3GL9V3H0H/hannansuite.jpg My blog - Frances & Joe’s Wedding Invitations: Chapter 5 — Special Delivery The entire suite. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443201012651-OL275D7XI6GBAR045Z02/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 5 — Special Delivery The invitation to the alternative reception in Georgia. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443202128697-1REOUS7ILUM705WHW8NH/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 5 — Special Delivery The invitation from an angle. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443200415642-3TQGU8SUUCH3DN9E6PW3/travelcard.jpg My blog - Frances & Joe’s Wedding Invitations: Chapter 5 — Special Delivery The travel information card. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443196872406-F6WFIZMQ5B5232WPJJIF/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 5 — Special Delivery The envelope designed by Frances for the invitations includes an assortment of stamps. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443198411305-OUQ6CO3V9RPXTOQ8FUPK/envelopepackage.jpg My blog - Frances & Joe’s Wedding Invitations: Chapter 5 — Special Delivery Out of the envelope came the suite of invitations wrapped in a rawhide string. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443201927988-VNEH0L0D6WV5UT4SBY91/invite.jpg My blog - Frances & Joe’s Wedding Invitations: Chapter 5 — Special Delivery The invitation. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443200987172-IX1SO06HSXFEDL29UC4M/image-asset.jpeg My blog - Frances & Joe’s Wedding Invitations: Chapter 5 — Special Delivery The R.S.V.P. card. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443202486473-933YG1XHA4CB1UKDCK2P/savedate2.jpg My blog - Frances & Joe’s Wedding Invitations: Chapter 5 — Special Delivery A version of the save-the-date card. Couple’s photo by Saed Hindash. https://www.sweston.com/blog/2016/1/25/8955bx5fau0aoo83s6l6myp63p42um monthly 0.5 2016-06-30 https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1453736697097-V1K1M4ABJ0BT4DYKXO4P/image-asset.jpeg My blog - A ‘New View’ on ITC Avant Garde Gothic The album cover features a title treatment by Mike Reddy. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1453736913066-HHXAX4UWWLIJF50HOKF5/image-asset.jpeg My blog - A ‘New View’ on ITC Avant Garde Gothic The back cover features ITC Avant Garde Gothic in the upper-left corner. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1453736788032-ZO0FE5P5V0RJ34VRW7T4/image-asset.jpeg My blog - A ‘New View’ on ITC Avant Garde Gothic A close-up on the lyrics. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1453736820902-USFJCVQC96X6S2F0GMQD/image-asset.jpeg My blog - A ‘New View’ on ITC Avant Garde Gothic The disc’s face features the sharp title treatment. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1453736866341-OLMUG0HRCS2YH126912K/image-asset.jpeg My blog - A ‘New View’ on ITC Avant Garde Gothic The back cover features ITC Avant Garde Gothic in the upper-left corner. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1453736751951-8FHAWXFNS5H156AG5ZSW/image-asset.jpeg My blog - A ‘New View’ on ITC Avant Garde Gothic The inside panels feature varying weights of ITC Avant Garde Gothic. https://www.sweston.com/blog/2016/2/28/wild-use-of-itc-serif-gothic monthly 0.5 2016-09-01 https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1456715224535-ILCSKV4DRQ9SJJ1TOA5X/image-asset.jpeg My blog - Wild Use of ITC Serif Gothic The sleeve and disc. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1456715156700-SQNFO64TUR0MXZP6ZXD7/image-asset.jpeg My blog - Wild Use of ITC Serif Gothic The spine. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1456715122955-U4I35QKSVWGKXE55XXQB/image-asset.jpeg My blog - Wild Use of ITC Serif Gothic The album cover. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1456715468128-CSKRVS9Q2YAQXDGNGNEY/image-asset.jpeg My blog - Wild Use of ITC Serif Gothic A close-up of the back cover. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1456715269915-A44O9XGOLM2ZPX6V9LPS/image-asset.jpeg My blog - Wild Use of ITC Serif Gothic The disc. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1456715433249-ZOLHQVY8YK4ZZXX7RUJO/image-asset.jpeg My blog - Wild Use of ITC Serif Gothic The back cover. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1456715296574-VSRNV1B6N2Z9JTUTYT3E/image-asset.jpeg My blog - Wild Use of ITC Serif Gothic The back of the sleeve. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1456715329603-1GYIIO1D0X6NQM39QFCK/image-asset.jpeg My blog - Wild Use of ITC Serif Gothic The centerspread. https://www.sweston.com/blog/category/Wedding+Invitations monthly 0.5 https://www.sweston.com/blog/category/Album+Covers monthly 0.5 https://www.sweston.com/blog/category/Movies monthly 0.5 https://www.sweston.com/blog/category/Typography monthly 0.5 https://www.sweston.com/blog/tag/The+Kitchen+at+Grove+Station monthly 0.5 https://www.sweston.com/blog/tag/Wes+Anderson monthly 0.5 https://www.sweston.com/blog/tag/typography monthly 0.5 https://www.sweston.com/blog/tag/weddings monthly 0.5 https://www.sweston.com/blog/tag/New+View monthly 0.5 https://www.sweston.com/blog/tag/Orale+Mexican+Kitchen monthly 0.5 https://www.sweston.com/blog/tag/Tiempos monthly 0.5 https://www.sweston.com/blog/tag/script monthly 0.5 https://www.sweston.com/blog/tag/food monthly 0.5 https://www.sweston.com/blog/tag/Milk+Sugar+Love monthly 0.5 https://www.sweston.com/blog/tag/Knockout monthly 0.5 https://www.sweston.com/blog/tag/movies monthly 0.5 https://www.sweston.com/blog/tag/Kris+Sowersby monthly 0.5 https://www.sweston.com/blog/tag/White+Star+Bar monthly 0.5 https://www.sweston.com/blog/tag/music monthly 0.5 https://www.sweston.com/blog/tag/album+covers monthly 0.5 https://www.sweston.com/blog/tag/invitations monthly 0.5 https://www.sweston.com/blog/tag/sketches monthly 0.5 https://www.sweston.com/blog/tag/design monthly 0.5 https://www.sweston.com/blog/tag/Pitch monthly 0.5 https://www.sweston.com/blog/tag/Eleanor+Friedberger monthly 0.5 https://www.sweston.com/blog/tag/brush+script monthly 0.5 https://www.sweston.com/blog/tag/wild+nothing monthly 0.5 https://www.sweston.com/portfolio daily 0.75 2021-07-20 https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477328670775-ZJNIUJ6PS0MPPAYTBPW1/image-asset.jpeg UX An employee attempts to remove a stain from a garment. 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https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478011498431-B9REHEC12Q6AIFSM7QJN/slnew7.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478115894155-R1DBVQF8PDCF06E2U23Y/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478109246234-XM25X4CJF52N20HCUD4W/web2.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478037952086-RV16XP7YV4MQFOZ8L8RL/asia1.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1474388105394-P9WUR63RVC54JRM2OWIA/qlap.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477329307971-FYX3Z0CEFMTHH2YF97MX/image-asset.jpeg UX The insights in the potential user grouping. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477329324294-G1JW4AKXS25GB7O1Y9JX/image-asset.jpeg UX All of our insights from interviews and surveys are organized on the wall in separate groupings before we divide them into trends. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477328932912-GG4WFM0O672SE98OGLGY/image-asset.jpeg UX Mor and Anthony actively seek patterns in Slate’s Google Analytics spreadsheet on user preferences. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478045320617-1W11DITKEGMTQEERPTWF/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478106554139-OZYQF926K5K6U62BSJEF/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478107198206-I7ESE0DD2X9NHDE5SBTT/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478035564183-7PDCE5SY08S4STMDYKVB/new3.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477937737342-NVEKX25GZCAAG5DN32R0/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477329352959-CPST10IW5WUSW0MEIV6T/image-asset.jpeg UX Mor (right) and Anthony (center) talk with a user after they work through some scenarios on the first iteration of our Slate site redesign. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477877855141-OSSTXJ296114QXBWSQTR/handy1.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478099714447-X67T97YJT4976VH6K82A/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477328426195-U1VRHNI6PBZJOT1D83G6/IMG_3293+2.JPG UX Mor examines feedback from the group during pin-ups. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477938141748-BQ781QJKKJ1QUEQ938Z7/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477938182984-4JTXBDI4O212ON6XRVS0/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478010958720-24PXOVED08XAZN6T7TU3/handy8.png UX 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https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478114111345-G62NYQESV1KPBSPDGAQ7/mob7.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477327366106-4LCD8SPCWWEKJMRNSW3T/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478011633511-WFJGYOO91RQ4KQPEOPC7/slnew3.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477325603030-0PMUMKTN070MYZUQI67J/IMG_3147.JPG UX We scoured Yelp for feedback from Slate users. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478110817303-EAHIYPQL5HX4T9HG31B8/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1481843171150-G81LMK6SBYD2887HVRRS/mob3.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477937778803-V1BW2OW3DB0Z7ECQRIOY/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478038734942-5YITL71MM41YNK9EJOVL/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477328507113-HIY036DD3ZT0UWJLHJLD/image-asset.jpeg UX The test subject also uses the desktop site for the first time. Feedback was crucial to validate our heuristic analysis. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477328364301-B436OSQUIPU9QYFEY6LG/image-asset.jpeg UX Early research and insights were presented to the group, along with a problem and opportunity statement. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478106088192-KPMD4E82AFXDURUS8PK5/flow2.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478035733073-FHF6RFF3926HTB07679Q/new6.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478109005879-1E9RNBYMLAGR5RL8QY10/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477329182185-IC5LHTL10RXOPIH7SSW8/image-asset.jpeg UX Mor groups insights into their natural trends. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478038559508-USCMPDWMDGR9NLZF4MOI/image-asset.png UX 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https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477319274233-3RONQ9QT4MV4F8NGTPBX/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477329371130-BLW2DT3965ZJ27LCAYGG/image-asset.jpeg UX Anthony sketches some ideas during the exploratory design phase of the project. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477328683188-273D9S9YN3WCZT0T7S2X/image-asset.jpeg UX The entrance of Slate's dry cleaning and laundry facility in Greenpoint, Brooklyn. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478113433835-R7FPJVAHGP49VH5D8DLE/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478108331961-81IVP7FR8J6IDGON16L3/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478111800363-H9U3EI885SNLRRIOPRSA/mob1.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477329294671-PKM1VHUBIMN3A92NYSXJ/image-asset.jpeg UX The insights in the current user grouping. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477329281772-OM1PAOIYMRRA3N33BGGV/image-asset.jpeg UX Anthony writes individual features onto Post-Its for us to tack to the wall in groupings. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478114043792-WHR4SQFATUGC7QDUNRA5/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478028993341-DUPKCYSJMAP51QS91AEH/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477317382446-C9CQIIDY03MEG3TPYITF/graph1.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478108547797-30CXPYHIZJ84E0B9RBIB/final10.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478109650456-KFHETLA1KXDNYBE79UUM/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477325622253-VM1JCP1VQ2Y3RFB3KIWH/image-asset.jpeg UX Mor sends a request to interview Danny R., who reviewed Slate on Yelp. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478100766341-UMB5AFT8G661JQPEFLO2/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478106712417-77PDN2W9RE99OU0ELZST/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478020620295-2KG98FNFTT7LL9UQF49P/image-asset.jpeg UX Slate’s tracking system gives each garment a unique I.D. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1481843383188-5DB5EHJCLSNBE77J9KL5/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477622390433-2EEW6TPSQOH1SQJHVQ57/image-asset.png UX 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https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478102429994-J354OFF2FS4LWKPZ9ZBQ/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478117717631-JKGJVHE7S70G3EX0FAOE/image-asset.jpeg UX My pile of sketches during the ideation phase of our project. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478013629775-B8R0VFSAKIFCNDYOPOTV/slate1.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478107942759-S0OJ5A0NFCZJLWL096AT/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477329132692-AC9G3VRBGFRPEUQ1FUF8/image-asset.jpeg UX During affinity mapping, questioning the inclusion of one particular insight in one category over another. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478108214427-HGPOPNTEN0Z1OK9S5DDO/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478010891130-428F0LYK5SW5RU9F17D3/handy4.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478037969240-3L20D13YEPGTQY9WMFJ9/asia2.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477328520233-JE6M9SEI19S7BXWDNI82/image-asset.jpeg UX One of our test subjects uses the Slate app for the first time. We recorded audio and video during this session. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477328996641-YLMA6MU28Z6TCMG9G5KA/IMG_3456+2.JPG UX Notes from a phone interview. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477327424535-JDAN5PXS01GYSW1K6O0Y/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478010879522-RU0QK2XMHMU66D3P6UE3/slnew8.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477328715205-48US5BIS8HYZEMMCGH4T/image-asset.jpeg UX An employee presses shirts at the dry cleaning and laundry facility in Greenpoint. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478038292829-47839OT4KLVV91XG9KG9/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477869392979-4MMRI5OISLAXFC03UIHI/alfred7.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477329266646-OXI629EKMONZJM7UKOWK/image-asset.jpeg UX These features found their way to the essential side of the quadrant. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478011576967-KETZ93XJIU26SYQKQQFB/slnew2.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477330189005-HSU1V5B3GPA22C4MLAX0/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478106427094-N7ED2QSGTP72C2TD0LWF/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477946774237-O306WTZP4YCOBPPFRX10/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478110323567-S7RE1PKS243LJ48CGJ3P/web5.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1478009410667-FCED3WCR8CC8JZFYMUVN/slate1.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467936407572-ING8MAO03G78R0E95R9D/tap4.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467824679378-RWJGYU6Z4VS4SB1SEGVJ/IMG_3118.JPG UX Chris inputs his tip amount into a second device, a tip calculator, during his checkout process at Jack’s. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468344310523-1FTYCZMLJIWRHR7KNMOA/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468344274955-Z4VYNX12QL5L4SHSF9M6/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468343802504-OP0EG0CM2Q13RRYXQHIT/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467871216707-N3QMXNLXV1F1T80WWXYU/image-asset.jpeg UX A user test with a former waitress. 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https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467866918941-UARA96XSQTONX76GUZSH/Group+4.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468343826420-0MCL5MQI5UKQNLV2WDJ6/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468343171540-VW9Y93FTCBOQ0MLDT3P6/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468340369263-WZ4FYZ3SK4W1RNRCA3BL/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1466188859439-37T6QALW1OSFQCY15QSG/image-asset.jpeg UX The hostess and server behind the counter at Jack’s Sliders and Sushi on 3rd Avenue in New York City. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468344066037-RBCBLSF8KW3LWT2T8RPO/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468341310376-T0887JFOOATRXYNSMS85/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468343860335-S5UPGQWTX309VKLJ6XI3/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467826356641-HQHWWKMOBW2QATDXPN01/4ef472f54871ecacd8c5f0d764bc6f2a.jpg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468343398039-F9KDCBNKLP9QFUYTURWJ/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468608125524-BI6HJWQV4TYG7JJF2DTQ/MAP4.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467826390826-2MXX2YRK9RA8RWLLQXQ2/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468340938882-1082N4BXRV34NP3YO9P8/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467925776805-1Z7UPDCH66H45DB1KHCX/image-asset.jpeg UX From left, me, Smriti and Chris in the process of creating two of the eventual three personas that would carry us through our design. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467826377778-Z7MW0SWS2F59WPPNDV7O/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467837878414-KRX1UBFRI2Y55CLKJHHO/image-asset.jpeg UX Smriti and I work on affinity mapping the insights from our interviews and contextual inquiries. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467936204252-BTXJ4DLJ1DDJ64W6LAMY/gestures.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471552254048-ER3U5U8AEMDT7M2BCH0I/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467831265640-FEFFZZNRGNZQ2G0QMR0Z/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467832131533-1KEVW7VGEWQLFAZAY4EI/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468342833444-ZYTCIYHOLNWWZ9KH9A10/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467870909397-A9HSRKX5DIM97ZSXJFSF/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468340530392-DVOWR4BX9KKVVE7RNWWS/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467870844986-ULN25E6LYC8UBRHMPZBV/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467824288359-YDB5NMTNI3Q6TEA3YD4N/image-asset.jpeg UX The setup of multiple iPad screens behind the counter at Jack’s evokes this scene from “The Matrix.” https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468341737934-J1FSF50M6HJQSL1D0LIA/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467830025109-07TMGSVT3PI03CWQPUHL/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467834947141-FIDE7EA9A6OJHQKO45US/image-asset.jpeg UX Our pin-up on the Grubhub Seamless Restaurant Experience. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468342693564-8M1E1SLCUR6ZTNWPS5UD/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467829823782-55ML8S7OL89QBQFJSR0E/image-asset.jpeg UX A typical receipt at Talula’s off-season on Mondays can look exactly like this because special discounts, such as “Buy One Pizza, Get One Free” aren’t able to be easily integrated into the system quickly. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468342106222-D9STICXZXMSJE3UHVCA9/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468341805082-58YRR3SDGKN050V7O1TA/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471552205651-B1MLNH04WT30JI77IYLK/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468341114032-E4E47RIMUSNI6R99TZ3T/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467830040683-KTBIRFO6ZIDI8ZD83109/image-asset.jpeg UX I ordered a pizza, a Beekeeper’s Lament, with extra toppings to be able to observe how their POS system works when you need to add on ingredients https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467912586807-TNNMTJ1T1LSF1G2A45RW/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468343153097-O2EVSIM5QFVYWUOH4EEM/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467912644513-MKOLAP9DE0TO0CKR5HN6/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468340915074-6HKE2RE1VPM88NUN9F9Z/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468341722973-GGRC8GVWFGUHLUNI43HT/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471552155379-G1QS3ZNHEI5E9Y27UNYZ/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1466189664529-URB5RQ7OYM13I6Q4O99L/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467912652339-N5NVIGNHD7DCBINKDJ42/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467937387689-NULLIJFKO4U7PUL3YINZ/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467823312920-ERM35C5EREKUPF1YZFUS/image-asset.jpeg UX We chose Jack’s Sliders and Sushi on 3rd Avenue for our first contextual inquiry through the Grubhub app. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468343364544-GTF18YH6QKDUYA7FSWWC/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467835004466-D6J4UNHTCPJ7RC4UC1YJ/image-asset.jpeg UX Other students and instructors evaluate our problem and opportunity statement, as well as, our preliminary research. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467926400753-HEPUDLCOLAHZ598N6EG8/image-asset.jpeg UX Smriti, left, and Chris sketch out design ideas for the new app. Below, all my sketches for the app. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467839059511-E32CHTWPD6CVA7WHWJG2/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467924544548-2W67B38MSCDVWRT1O3EF/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468343347002-AHWF3GR74ZSSPW0CL1D2/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467824716912-IKFM0K6W37JR5RJMHIAB/IMG_2857.JPG UX We ordered food to get the most out of the research. The Yuzu Miso Salmon at Jack’s Sliders and Sushi in New York City. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471552180352-QFQRABQ6KY1FU6XBV83W/persona2.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467825489350-1ZSFZSDP9GKHMKIJH43R/image-asset.jpeg UX Chris interviews a user who has worked in the restaurant industry in the past. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1466188957121-FB3RLYSBM7IJMO6XAATY/1*VUhki7U9gcy3s2ZD8s1zng.jpeg UX The multiple tablet screens behind the counter at Jack’s Sliders and Sushi help the hostess facilitate delivery orders from on-demand platforms. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468343877311-6H8PWP7036ZRTC3UPGK1/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468342937437-OZRUY56F52UVJICYARCO/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468343185592-C0RB2YAX8YNN4KXACSZQ/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468342708502-76WGOEZQ77NNNZ9R5Y1A/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468343548187-FUR6MKNM52WUO1RTM1BE/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468344082421-ZDY9WG88HZQXBYYPHE6J/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468344291483-FO5KVAMHMV5QYWJAD1UH/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467871147322-RBZWYL5SF830P54NNZ8D/1*tagmKfq2rMxZZu1rUY__iw.jpeg UX A medium-fidelity sketch I drew of the new app. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468344326847-NCFTIH6Z3WV080OEBQ86/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467868456257-EEOV38ZB1FJ6P95VVK8Q/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467868556749-7BKEKHOVWSLWI37UJQTZ/Group+15.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468344049612-YR6QCD6CVFAJ9R4Z7I0W/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468344033507-0LL6LEN4PPEOKU3O73QB/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468342420791-8XBBTLJMUXJHR1OE9ZGV/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470950662505-82F0G9XFARN1OVXM88SI/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471019815589-CB6BLIPOBO9D7A2U4J3V/image-asset.png UX Top navigation includes “Help” dropdown. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470962526456-HVY2UOBROVWYGXRQAM28/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470969988295-GMYRRD4YR7NDDL9KRAP9/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471012709786-4FSFOE3C0OI83GHJJSEG/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471016676581-PLS5HK2XMNFXK7WBGA51/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470964296824-HLJ46QO4X8K72YA340TM/image-asset.jpeg UX Asking questions during my second usability test. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470970062275-UGQ8X3HG9RH9S260DK16/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470964092236-DPZUVFZOMJFDS3OODVSP/image-asset.jpeg UX The second usability test. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470953513298-40FX8WUEN5GPH3DAMXPC/image-asset.jpeg UX Another customer tests the backpacks. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470949164817-27XHLF6O5LD0NQYI6D5H/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470960294194-UJSV7F08EKPSIAUUH1SK/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471018852212-VODTFX6DE60C10EO63WH/image-asset.png UX A form for new account sign-up. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471018154016-90BKFNTJF7X5V6X15HUC/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471012842637-BPOKWB15W1CUOYDHE0JG/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471011919553-LYN6H0BZGEBH9HXCJ2E1/Homepage.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470955698576-C3QM8LQ0HL8BR7A7WJ4B/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470949198715-DAKGDBQJP1457BYU0TA7/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470951863686-QYZA76LF2CBGXY2FWHWH/image-asset.png UX The site map I designed for Paragon Sporting Goods Company’s E-commerce site, based on card sorting and research. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471011943995-GFP21K9YEXZL5KWUKC7M/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470952627305-DLNT9CGH1O198MPUUOIY/image-asset.jpeg UX A display of running shoes outside of Paragon Sporting Goods Company in Union Square. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1469149179328-DDETS9O889W1P6B00P2Y/paragoncom+copy.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470956027858-A2CD5AJA3VHFW7PN9P1O/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470961146585-4M5XG7K2FRSCAB5K1LSG/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471013249279-RYGZFL34W6VEPUH526YY/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471012950261-TB098YDBXXO9NX4SUTJB/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470953447803-XC3FNZK3WZ17RU251QZ0/image-asset.jpeg UX Trying on backpacks was very common among all the customers in the department. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470952665325-RO6RBZGI7KY2MO4FAJ8J/image-asset.jpeg UX The navigational signage at the main floor staircase. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471020193021-015YGMLOIJYRA0FYC4CJ/image-asset.png UX The global navigation includes a footer with “Help” repeated along the top. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471016900779-8LGPCTJXMZPYIHVHTFBM/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470956238948-5O5WG5ECLMCY9W2W3AX1/image-asset.jpeg UX Building a medium-fidelity wireframe in Sketch. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1469149862500-S5UFMVOO9HK980IAX4QH/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471018447195-X44X3CJN3NRTJFZZ603G/image-asset.png UX Second step: Payment. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470953427709-21WHATU4GN4BV280AX0L/image-asset.jpeg UX A customer inside the "Backpacks & Sleeping Bags" area of the store. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471018047100-NWOTHV2DH9JF1Z5JXAZM/image-asset.png UX The product page for the bike includes details and specs, reviews, buying tips and recommendations. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470969809230-5HA38JT48TUWIH4CQU1S/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471018319677-NV4VI5MCHT9WHNC2TRQA/image-asset.png UX A quick checkout page for those with Paragon user accounts and a purchase history. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471015496817-4UT1H2UAZFIJERPWES0V/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471012545753-KGIOYFU4CL5Z7G42PL1R/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1469121594854-4TLNJR7GT3YAKI4YGXPM/Store_Cutout_Silo.jpg UX Outside Paragon Sporting Good Company at 867 Broadway in New York City. Photo Courtesy of Paragon Sporting Goods Company. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470953461651-Q2J7O85R93RQINHV3OWS/image-asset.jpeg UX A customer tries on a backpack. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470956261036-DKUHXUZAYA424QSMV1QO/image-asset.jpeg UX A closeup of a medium-fidelity sketch of a product page. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471012370621-M4O6XP2593CMI203IKAP/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470964424785-0LOJMZSFF31ZLV3B5193/image-asset.jpeg UX The first usability test. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470955974251-71TH75UYTW8GUWXG50LM/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470956160396-6MFE1SVZOUEGA5ZDF48F/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471018233408-JZAAHFAJ3F5FJ54CXADK/image-asset.png UX The cart page displays the item and a checkout call-to-action. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470953383263-UE2JGDVDM2EJ9IPQMNRS/image-asset.jpeg UX One of the jackets that was tried on by a customer. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471015189548-1BQ97QSZEEQCNT4SU5CD/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471018380680-3PQ46X9DTCHWNSTH3VFU/image-asset.png UX First step: Shipping. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470953494711-NUGNA6HEKJ1KVYWJUPB9/image-asset.jpeg UX A customer inspects a bike. When it comes to sporting goods, users need to try out the products and be highly reassured they are the right products to purchase for them. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471015929429-L28ZU66MHF8F36TV2R3P/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471019711929-ET96Y3MZKAU0RY1DBYDN/image-asset.png UX Top navigation includes “Equipment & Gear” dropdown. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470950793337-YGMVRUM0SRBMAS3Z3RRN/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471020150614-GGWK4YR1U51CBDY40HCU/image-asset.png UX From left, the “Added to Your Cart” prompt when an item is added to the cart. At right, dropdown options for “Color” and “Speed” for the bike product page. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471014391803-VQ8WTA5E9IECQLTE49OW/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470960870668-S7IRRI33R1JCI2OBMQ94/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471017579467-ZG1ZEWC70BZPDCO51R1F/image-asset.png UX A first prototype built using InVision. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470956096639-T0O38FOB261K2Z2EGLDE/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470970044556-9GWYOLQEMTXV318M1S3T/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471019473518-HHWFDFP58MJEQU3LIAJQ/image-asset.png UX Top navigation includes “Footwear” dropdown. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471018624409-QV0F2H27ECK98CNQFJXD/image-asset.png UX Third step: Review. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471016431626-7SYTZYOHGAMW3CI3CPFI/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470947101902-JQ7R1658YPKCTVG66VZD/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470949214133-IP9BTLXPJVHG66GHTXJI/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471016236965-XZSN8NV1ISVIQZXRE3WU/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470950491710-Q1MY3YBX58NSIT9CH8C3/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471019377603-B64SDPGYZKA12PGKF4W6/image-asset.png UX Top navigation includes “Apparel” dropdown. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470961327457-XAV0UMLU9C8MJ0OASL5U/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470955956994-1II5RZIKR4OYPHKSJMS0/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471018668631-HQZT1HRJM7TU3C3V0GC0/image-asset.png UX Fourth and final step: Confirmation. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471015753864-5YB0ENPPQZ3U850BMO9R/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470968955641-PDWSAWMIAAIP00Y4MHSZ/image-asset.png UX An initial sketch for the global navigation header. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470955676829-S57NOT3S0JJLGYH4UH1Q/image-asset.jpeg UX Cutting out a sampling of products for card sorting. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471013120996-FW3BHSL7P7HX6VF0FQOF/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470953398148-M20AWEEWIKC004UZ61UJ/image-asset.jpeg UX The tag on one of the jackets a customer tried on before buying. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470955713510-84FL0DMIU47AQDQL836A/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1471012146602-NPC1ER5PX73ZXJHUSOF5/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1470956006876-WAUZRHSEPUQS0O1YX1N8/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468610713363-YHY2W1K1K451E8341O83/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468414642921-Y5O0557LFPBYYU2UOR2Q/1*ieq6E8i1_QeSjbnLZHuMPg.jpeg UX During the second user test, Bani was the facilitator. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468437760581-E6DNTN463OB297LYWN9Q/1*9RO71zOv40_8TjHUrSjmww.jpeg UX Our survey results generated a lot of responses to synthesize. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468437804468-J38V36A0BLV98YQDNIQO/image-asset.jpeg UX The entire process lead to this affinity map. From this exercise, key insights were discovered. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468436696546-JCY1U9XGW1QZ1GOTPEEJ/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468437694857-G3GHIAMFOV8FP1Y08P1H/image-asset.jpeg UX Andrew groups his insights by interview before we regroup them into separate categories. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468415353931-QXFJ4CCI83VBX5M4OS97/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468612472994-Q2AYZRVFWCUSLPVL75JI/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468414873278-L7VJJQLK0HJS0XQGXMSN/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468687894972-30L7S892V3P5UKT80VLD/1*gEKbwaZg7d6so5XDsjZALg.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468690518493-QEC3588S0YI4W4MDCS3I/repeat.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468415275303-WC97D4LSYEWP8JGEMPRI/1*177uXF5LihsI3R7FQTZ8lg.png UX During the ideation phase of the project, we worked through many of the ideas gathered from our research and interviews, including the types of projects that might be eligible for a recurring payment method, what would be the standard monthly pledge and how the recurring pledge system would work. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468414540696-AXN20HL2E4HVIWXEJGC7/image-asset.jpeg UX Clockwise from top, Bani, Andrew and I sketch as part of a design studio to find visual solutions to reach our goal. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468616727098-1KUH0HNWYDEVZUK1G6OD/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468689246405-PLIX3OC0P32XGLS4T5LO/image-asset.png UX In Sketch 4 (above), a pop-up alert would prompt users to projects they’d funded in the past being extended on recurring payment plan. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468689350178-RW62CI272QLLS5891SUH/image-asset.png UX In Sketch 2 (above), the terminology would later change to “Extended Projects” instead of “Kickstender.” But what does “Extended” mean? https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468687650417-M0B0V41E9B34VU0AAAN9/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468437742270-FRKGQY6M5JLGD5942PK7/image-asset.jpeg UX Before our synthesis began, our insights were grouped by their origins. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468687944577-A3OAL0LOH4WN50HT9W1B/image-asset.jpeg UX Quick sketches of the pages I was assigned to do for my team included the home, discovery and topic pages. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468687694557-1QS1S44M65KAHZHFKRKD/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468437679115-2XTVO4P1JKF8WRITM1Q9/image-asset.jpeg UX Bani begins the process of coalescing her insights from her interviews into groupings. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468687668864-E79PIMUGB55M84KUKOUM/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468610592667-495LD6Y3J03R7LOZAHOQ/image-asset.png UX The Zano Drone https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468617973290-O0X8ROUCEWMW06TK6R7V/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468688219288-5N5FB4C43QVBK6Y6ODDU/vin.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468414633317-6KJOJUW8I5WY66L33K98/1*9R5C0MBZqIKxzymW-164cw.jpeg UX During the first user test, I was the facilitator. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468384124580-P6I60ISJVY1ZFW1SWB2N/image-asset.jpeg UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468414864679-R00TRUNPH6430I6XK980/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468415508249-W3QFYJHWSGFYYEFSWB37/image-asset.png UX https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1468414614422-YHYOU66G4YO22GNWTQNP/image-asset.jpeg UX For testing, we set up a laptop with a mouse. 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https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1466279569310-HLSOTCQ8509Q56KF610Z/Group+9.png About https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1466279583788-OKLOJPLSYHCSK4UGEHJQ/image-asset.png About https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1466279497582-3INI5N5NZLDZAYTHGQMB/image-asset.png About https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1466279550297-2Z1OBPZDRP2BL1INI7R9/Group22.png About https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467300963347-FNWETX87WTX49DE3IPZZ/image-asset.png About https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1466279539998-F7WCGJZUJCII1MHBWOPB/Group+13.jpg About https://www.sweston.com/freelance daily 0.75 2016-11-02 https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443902012514-95HN07FEPOS39KWYG1SY/image-asset.jpeg Freelance The formal invitation includes a fun illustration of the couple. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1443901970382-IU4UVKWBIS9BLXGQZN1E/savedate1.jpg Freelance The save-the-date card includes hand-lettering, as well. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477851240383-GQGERXQS5C9RVTX22A10/invite.png Freelance The formal invitation, with brush lettering. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477850712835-NG9MBH7LO5MIZM5L4AQS/savedate2.png Freelance The save-the-date card is double-sided. Photo by Saed Hindash. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477850648820-2TCBFBQCVKGBDN9F1B3S/rsvp.png Freelance The R.S.V.P. card, with hand-drawn menu items. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477851001499-OA8MGPBT21K3V0BQMXU7/travelcard.png Freelance The “Traveling To Maine” card includes directions to the wedding site. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477848433024-AY1DD6FC30R6CJ8I5BOI/envelop1.png Freelance The envelope, please. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477850473012-USZ0WCI3I27TP5J7C1PE/maine.png Freelance The secondary “Can’t Make it to Maine” card for those who couldn’t make it to the wedding. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477847606107-MH69R4XWXF15Q9ZLOR1W/image-asset.png Freelance https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1477851154903-SB898Q6J5CWJL0PF7RZO/image-asset.jpeg Freelance The entire suite was drawn by hand. https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467320153792-IYKTSYHQP8D8DJFRQVSC/frances2.jpg Freelance https://www.sweston.com/intro daily 0.75 2021-05-06 https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1466981559464-6942VR64HE5AYB9UWR0W/image-asset.png Intro https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1466981461156-STOEZXH49YBIDRLI220I/image-asset.png Intro https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1466980787898-MY5WHOEL6GWCQ5X5RMJ4/image-asset.png Intro https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1466981448359-QJAIE07TU1J0KQYSV8S7/image-asset.png Intro https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1466980764955-TG344JJ1TRLAYKNDC6GD/image-asset.png Intro https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1466980816829-OCK47TK0EETR6JN9OLMX/image-asset.png Intro https://www.sweston.com/contact-1 daily 0.75 2021-05-05 https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1620242328491-C8WYNDF0O6CEYUO0V59M/Hello_wave.png Contact https://www.sweston.com/printportfolio daily 0.75 2018-10-27 https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467385851124-RVKK0BF1CLLUXJTWEMXY/republocal2.jpg Print https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467387604440-8ATWGVRB7968KMJGRQ91/repubredsox.jpg Print https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467147042541-YNUETRS8TX0QM8RYE8NC/image-asset.jpeg Print https://images.squarespace-cdn.com/content/v1/54cff157e4b012228216dc91/1467219414564-XGLBXRHTEB2D7SXPLMCO/image-asset.jpeg Print 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